SoftCom Corporate Blog

Greetings,

Over the last couple years we have had a lot requests for a reseller program for our Microsoft Exchange services. We spoke to these customers to find out what features they wanted and ultimately they just wanted to be able to offer the services to their customers, allow the customer to manage some aspects of the service, and charge the customer directly what they deem is fair. Of course to do that and ‘mark up’ our prices, they need to be able to hide our brand.

Here’s what we came up with:

White-labeled control panel: A lot of our competitors use a third-party control panel, or have developed one themselves that can be branded. What we did was build the end-user controls into the OWA (Outlook Web Access). Customers use this interface already to check their account so we built in some additional, unbranded pages, that allow them to do basic functions like change their password, download Outlook 2007, get ActiveSync and email settings and more - all directly from the OWA. We also have our own control panel for direct customers and account admins that provides much more advanced functionality.

Unique OWA Login Url and design: A unique and brandable OWA login page for each Business Exchange account (based on a custom domain) can be accessed via the accounts domain (eg. owa.yourexchangedomain.com). The reseller can select from several templates or get direct access to the HTML and create a completely custom page. Further, a company logo can be uploaded to the OWA interface so that the entire experience can be branded.

White Label settings: All technical settings like the Server Name, SMTP server name or ActiveSync settings are all based on your accounts’ domain or through a generic domain, unrelated to mail2web.com. The mail2web.com url doesn’t appear in any of the end-user account settings.

Manage multiple domains through one account: Resellers can create and manage multiple domains under a single account with fully consolidated billing. The reseller can bill their customer whatever they think is fair.

Set unique privileges for each user: You can easily grant a user under the domain as a “Domain Administrator with Billing Permissions” or a “Domain Administrator without Billing Permissions”. The first allows the user to manage other users including changes that result in a billing transaction, whereas the second can only make changes that are not linked with billing.

Of course the one thing all resellers want is a volume discount. We believe our retail prices are very competitive. But if you are a large reseller, you get your own account manager. Your account manager will provide you with additional benefits like being able to provide even more competitive pricing than our posted rates, if you grow beyond 100 seats. You will also be able to pick up the phone and call your account manager to answer any questions.

We are committed to help you grow, both technically and financially.

Ultimately what we offer is reseller functionality, not a reseller program. Getting started is easy as you don’t need to sign up for a separate account specifically for resellers. If you already have an account, you can add another domain and using the above functions, sell our services to others.

If you are a value added reseller of web services you should consider adding our Exchange services to your product portfolio. If you provide additional value to your customers (eg. assisting with migrations, desktop setup, manage SPAM settings, ect. ) you will be able to resell our services at any price you wish - and think is fair - and hide the mail2web.com brand.

Thanks,
John Carthy
V.P. Sales and Marketing
SoftCom Technology Consulting Inc.